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Identiv, InPlay Introduce Next-Gen BLE-Enabled Smart Labels for Industrial IoT

Companies collaborate to develop high performance, scalable BLE smart label portfolio for cold chain, logistics, and healthcare applications.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Identiv, Inc. and InPlay, a wireless System-on-Chip (SoC) solution provider, announced the co-development of a new portfolio of BLE-enabled smart labels designed for high-value logistics applications.

This collaboration marks a shared commitment to delivering innovative, scalable solutions for high-value, specialized use cases, spanning cold-chain compliance, pharmaceutical and food logistics, and asset tracking. Currently in development, the BLE smart label portfolio is expected to be commercially available in late 2025.

“We’re excited to collaborate with InPlay on this next-generation BLE smart label portfolio,” said Kirsten Newquist, CEO of Identiv. “By combining Identiv’s leadership in specialized RFID and BLE inlay and label design with InPlay’s ultra-low-power BLE technology, we’re developing innovative solutions that will offer real-time visibility and traceability for critical applications that require real time tracking and condition monitoring.”

The upcoming smart label portfolio will be powered by InPlay’s IN100 NanoBeacon, an ultra-low-power BLE System-on-Chip (SoC). The BLE smart labels will offer:

â—Ź Active broadcasting of BLE identifier, enabling real time tracking and visibility
â—Ź Integration with sensors to suit specific application needs, including temperature, humidity, and motion
â—Ź Configurable form factors to better fit specific application requirements
â—Ź Compatibility with low-cost BLE gateways and smartphones
â—Ź Extended read ranges compared to standard HF and UHF RFID labels and tags
â—Ź Encryption and message authentication with AES-EAX cryptography

“This new BLE smart label portfolio showcases InPlay and Identiv’s ability as partners to develop specialized IoT solutions that are accessible and adaptable to a range of high-value applications,” said Jason Wu, co-founder and CEO of InPlay Inc. “Together, we’re addressing real-world challenges with next-gen BLE labels that are secure, scalable, and smart.”

The Identiv–InPlay BLE smart label portfolio is being designed with scalability in mind. At high production volumes, pricing is expected to range between $1–$2 per smart label, depending on battery requirements, sensor configuration and label design.

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